For a very long time, the hardest thing to get right in any wedding ceremony has been the flowers. The reason for this is timing. If one wants particular flowers at a particular time, timing is everything to make sure those flowers are fresh and presentable for the ceremony. Add to this that flowers are seasonal with variable availability and it makes flowers quite the logistical headache for any wedding hopefuls. While many wedding materials have been brought online for ease of access by brides-to-be, flowers have been late to the party.
There are two reasons for this. The first is that until recently, seeking an online florist has been difficult. Unlike many online services, the distance to an online-accessible florist actually matters. Shipping times are of much greater concern than they are with many other components of the wedding as flowers are the shortest-lived. Therefore, there was little advantage to seeking the assistance of an online florist when it would still require that the florist be relatively local in availability for in-person pickup or similar. Beyond this, online florists did not have much notoriety, making it difficult to find them. Getting traction was a very slow process for online flower sales.
Now, the infrastructure required to order wedding flowers online is much more widespread and much more well-known. Finding flowers online that can be delivered to a wedding on time is a relatively simple process compared to what it once was, and one can order with the confidence that their flowers will come in on time. Because online florists have had more time to get themselves established, finding reviews for them is simpler, so you can more-easily seek them out. It is altogether a much simpler undertaking, whereas before it could not be any more convenient than seeking the flowers out in person.
Now that the logistical issues have been resolved by time and experience, online flower sales confer the advantage of greater selection. Seasonal flowers that are difficult to acquire at particular times of year might be out of stock in a local florist’s shop, but you can generally find them online with greater ease. This makes seeking flowers online an attractive option for anyone with a difficult-to-match color scheme or wedding plan that calls for a rarer type of flower. It has been a long time in coming, but flower sales have joined the ranks of things simplified by the internet.